YOKOSO Omotesando


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We would like to thank visitors from abroad for coming to Omotesando. This booklet is a small gift to you from the Harajuku Omotesando Keyaki-kai, the Omotesando shopping district promotion association. We hope that you will enjoy the town to the fullest and keep this to help you remember your time here. The booklet was produced entirely by the students from overseas studying in Japan. Snapshots of the scenery of Omotesando they took with their unique tastes present the “now” of this constantly-changing area, showing new perspectives that you will never find in ordinary guidebooks. The photos can be used as postcards to let you share memories of your trip with your loved ones. In the map, you will also find where each photos were taken. This is for you to enjoy an ever-so-unique trip to Omotesando with the cards in hand. More photos by the students can be found on the following website, and we would like you to enjoy many faces of Omotesando.

Omotesando, Past and Present

Omotesando is part of the approach to Meiji Jingu's main entrance. It covers an area centering on this approach, which was built in conjunction with the shrine in 1920. Once, it was an exclusive residential area for feudal lords. It gained a Western feel when Washington Heights, housing for American officers and their families, was built in this area after the World War II. Around the time of the Tokyo Olympics in the 1960s, ambitious creators gathered in this town and turned it into a major center of art and fashion. Today's Omotesando - a major fashion district - was formed from numerous studios in surrounding apartments, where many Harajuku fashion brands were born. Then, they grew into major Japanese apparel manufacturers. Later, famous overseas brands opened their shops along the zelkova-lined boulevards, and large shopping complexes such as Omotesando Hills and GYRE opened, establishing Omotesando’s image as a stylish town. Many cutting-edge fashion shops, hair salons, and cafés gather in this trend-setting area. The greenery with its lines of zelkova trees makes Omotesando one of the most fascinating areas in Tokyo today.